Instacart hires Facebook app manager as next CEO

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possesses hiring a senior Facebook executive as the next CEO. Fiji Simo will take charge of the delivery service on August 2, replacing founder Apoorva Mehta, who will serve as executive chairman. Simo joined Instacart’s board of directors in January.

Simo has worked at Facebook for a decade. She rose through the ranks to become responsible for the Facebook application in 2019. She helped video become a key part of Facebook through her work on Facebook Live and Watch, as good as News feed videos that launch automatically. Simo previously worked in local commerce and eBay classifieds.

While many businesses struggled amid the impact of COVID-19, it was a boom time for Instacart as people turned to delivery apps in droves to order groceries. The company to fill orders at the start of the pandemic, although workers went on strike on a lack of security equipment. Reports Instacart is looking to go public, possibly later this year.

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