Microsoft acquires Clipchamp, a browser-based video editing application

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Microsoft purchased Clipchamp, a web-based video editing application for an undisclosed amount. The tech giant announced the acquisition of the startup through a blog post on Tuesday, September 7. The agreement will allow Microsoft to reinforce Clipchamp’s video editing technology with Windows and to integrate product offerings available through Microsoft 365. Clipchamp is already present as an application on the Microsoft Store.

“Clipchamp’s technical approach consists of combining the simplicity of a web application with the ability to process video using all the computing power of a PC with acceleration of the graphics processing unit (GPU), this which was previously limited to traditional video applications, ”said Chris Pratley. , Corporate Vice-President, Office Media Group at Microsoft in a blog post. Financial terms of the acquisition have not been publicly disclosed.

Microsoft could consider integrating Clipchamp with Microsoft 365. Pratley added, “As a web application that uses the full power of your PC, Clipchamp is a natural fit for expanding cloud-based productivity experiences in Microsoft 365 for individuals, families, schools and businesses. .

Clipchamp uses a PC’s GPU acceleration to render clips faster. It offers various templates, filters, transitions, storage media, and styles for social media posts, game clips, and educational purposes. It supports multitrack audio editing as well as video composition. The web application also allows screen recording and webcam recording.

Clipchamp CEO and co-founder Alexander Dreiling also announcement the decision to sell the app to Microsoft via a blog post.

“Start-up founders go through different stages, from setting up a business, hiring the first employees, going through several fundraisers and eventually, they will try to exit through an acquisition or an acquisition. ‘an IPO. And while an exit event is the end of a starter journey, it’s also the start of a new journey. In our case, it will be a trip under the auspices of Microsoft, ”said Dreiling.

Clipchamp was founded in 2013 in Brisbane, Australia. In July, the company announced in a press release that it had passed the milestone of 17 million registered users on its platform. The company also revealed that 390,000 businesses use Clipchamp.

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